SalesSmyth Marketing
We help the world’s leading B2B marketers make lasting improvements on product marketing ROI and effectiveness.
OUR APPROACH
We work with clients to align go-to-market strategy with front-line sales execution. We help them focus marketing spend on the optimal mix of vehicles that will deliver impact to the business and address specific challenges with their buyer journey, messaging, and account-based marketing (ABM) programs.
Featured Capabilities
We help the world’s leading B2B marketers attract the right customers, increase their interest, and start conversations that convert into sales.
Buyer Journey Mapping
Visualize the sales process through the eyes of a customer, highlighting, measuring, and evaluating your key interactions and decision points.
Advantage Messaging
Create a consistent buyer message that enables sales teams to clearly articulate your value and differentiation, align them with your customer’s problem.
Account Based Marketing
Develop a scalable approach to business marketing that reaches key accounts as markets of one. Align sales and marketing tactics to operate in unison.
MARKETING CONTENT
We study your wins and losses, your field sales teams and channels, and map your buying experience for all B2B marketing consultant segments.
Buyer Personas
Whether you are targeting business technical audiences, we help you with a data-driven approach to defining your B2B buying committee and persona profiles.
Demo Video Content
Buyers spend only 17% of the entire buying process in contact with vendors. Simplify the buying process through interactive, demo video experiences that shorten sales cycles.
BUYER ENABLEMENT
Harness the power of Demo Automation to elevate your customer buying experience, identify and engage high-potential buyers, and shorten sales cycles.
Presales at scale
Sell Between Meetings
Personalized Demos
Demos On-Demand
Enable Champions
REVENUE REINVENT FOR THE AI ERA
Revenue Reinvent is our collection of generative AI capabilities to help organizations drive end-to-end growth transformation and put AI-powered capabilities at the heart of their customer relationship management (CRM).
CRM Diagnostic
Independent evaluation of your CRM, analyzing its current effectiveness and readiness for the era of AI.
Productive Edge
Independent review of your sales tool stack and its effectiveness at enhancing sales productivity.
