Our Methodology: Sales as a Science
To deliver above-market growth, we believe that organizations need to approach sales as a science and build two things, predictable revenue programs and organizational capabilities that multiply the impact.
Predictable Revenue Programs
Effective Discovery-Design-Delivery is a balancing act to align marketing strategy with effective sales and channel execution. This requires getting into the guts of organizations – people, processes, and capabilities – to identify errant assumptions, challenge internal orthodoxies, and create a program that works with your culture.
We work with companies to link their analysis and decisions to frontline sales and marketing realities, and make sure the frontline understands the logic for decisions. We not only collaborate with all our clients to generate practical insights; we also help implement solutions and build the capabilities to sustain above-market growth.
Our People and Network
We created SalesSmyth because we knew there had to be a better way for growth-stage companies to build their B2B sales organizations. We’re sales leaders and consultants, so we’ve seen firsthand the effects of building a sales team by the seat of your pants: higher burn rates, lower valuations, and less control over the future of your company. So we ask ourselves the question that drives us, “What can we do to help CEOs build high-performing revenue programs that lead to transformation and explosive, efficient growth?” Our B2B Marketing & Sales experts offer real-world experience as operators and growth architects with extensive knowledge in disciplines from customer experience to digital marketing to enterprise sales. Guided by our client’s unique needs and informed by our experience as growth architects and change agents, SalesSmyth helps our clients outpace the market, stay at the forefront of their industries, and create substantial value today and in the future.
Our SalesSmyth Ambassadors program is a community of experts and experienced operators who share our values and leverage our frameworks to deliver consistent, impactful results. This distinctive community enables us to scale our work to clients around the globe.
Knowledge and Featured Capabilities
We invest significantly in research and thought leadership in marketing and sales topics. Our practice provides clients and the marketing and sales community with standard methodologies, customer studies, white papers, and other useful resources, which are available on our Research page. Our knowledge development efforts have also yielded tools such as Optics by SalesSmyth, our advanced analytics solution for establishing practical competitive perspectives based on hard facts and helping to turn those perspectives into action, and Revenue Reinvent by SalesSmyth, our collection of generative AI capabilities to help organizations drive end-to-end growth transformation and put AI-powered capabilities at the heart of their customer relationships management (CRM). We offer private mastermind groups for high-growth enterprise teams looking to Scale Up, high-growth startups aiming for Venture Growth and World Financial Group Base Shops called WealthSmyth.
Interested in a career in Growth, Marketing & Sales?
We are currently looking for experienced professionals across all marketing and sales disciplines to join our management consulting practice.