Avoid the New Perils of CRM

Summary In today’s volatile economic landscape, where layoffs are rampant in every major industry, banks (like Silicon Valley Bank) are failing, and venture capital is harder and harder to come by, the need for efficient revenue programs has never been more urgent. Businesses are scrambling to adapt to new buyer’s journeys, which have undergone significant …

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CRM Done Right in the Era of Artificial Intelligence

Summary In 2004, Harvard Business Review published an article titled “CRM Done Right,” which distilled the experiences of CRM leaders into four pivotal questions. Nearly two decades later, as we navigate the AI era, it’s time to revisit these questions and evaluate their relevance in today’s context. The original questions were: “Is it strategic?”, “Where …

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